Last week we made a film in which director Benjamin B. Bertram and Marcus Engman, Head of design from IKEA are having a conversation about the documentary film The Human Shelter that was just released last week. As a location we chose the only movie theater of the small village in which IKEA is headquartered.
Danish film magazine EKKO is widely recognized for its high standards and harsh film critics. We're happy to receive such great reviews on The Human Shelter - a documentary feature film we've been working on as Executive Producers and more for the past three years.
Congratulations to Movehome Lab on the launch of the first two houses and thanks for letting us be a part of this journey. Big thanks to Dorthe Mandrup and Urban Design. We look forward to see the next step in this movement of new modular house development and creating more room for life! See more on movehome.se
Nik feels proud to have given a lecture and workshop on TECH to the Digital Media Creatives yesterday at Hyper Island in Sweden! 😀 Big thanks to Jacob Bock Axelsen, Lead Data Scientist at Deloitte for his wisdom on Artificial Intelligence and algorithms.
Our Creative Director Nik gave a 45 min. lecture on something that is close to his heart, Visual Storytelling, to the team at Denmark's biggest broadcaster TV2. Tricky and super relevant in a time where competition for eyeballs is so massive.
Finally. Our very own space with lots of room for our friends and collaborators! It was a great night and a fantastic feeling to put on a little show. Made in collaboration with Sweet Sneak Studio (food & concept) and No Parking (light design). Photos and support by JipJip, beers by Bajeur and sound by Artcoustic.
This is a group of friends we're filming in Bangkok, they also have a band called FWENDS.
This is Viktor Kumlin a great Swedish photographer.
This is a Thai guy reading the news paper not giving a single f**k about the director Niklas Fröberg and Nik following the action on the monitor right next to him. And that is just fine.
This is Nikolaj from Nikextension taking a load off the DoP for a while.
On an IKEA shoot EVERYONE helps out assembling the products!
We love the colors of the Middle East
The last shot in Kuwait was on a rooftop with a fantastic view of the skyline and the Middle Eastern sunset!
The film team in the desert
We just got back from an intensive and fun journey shooting real peoples lives in very different cities. The project is an internal film for IKEA – so unfortunately we can't publish the finished film. Prior to this film we wrote the creative platform that will be used globally within IKEA for the next commercial theme of 2018.
For the first time we set out to simply tell a good story. No brand involved – and therefore no budget – but a wonderful group of passionate, skilled and very dedicated people working together to bring the story to life. This is the behind the scenes film of the idea and the process to create it.
A 3.500 sqm six day festival in an old factory to launch the new creative direction from IKEA, "Make Room for Life" at Milan Design Week 2017.
Nikextension's role was creative concept for the experience, collaborations with guest designers, architectural plans, production of build-up and more. Besides that we also wrote the strategy, “Make Room for Life”, two years ago that was the main theme of the festival and now the overarching concept for IKEA global design and communication going forward.
The IKEA Festival received a nomination for "Best Show" in all of Milan by the official organisation behind the Milan Design Week – which is a first for IKEA. We're working on case film for this project.
It was a big privilege for Nikolaj to go to Hyper Island Stockholm and spend a day with a crowd of 50 likeminded professionals to discuss what the future might look like – and what the curriculum should look like to meet the needs that will arise the near future.
So Wallpaper* Magazine is teasing about this big project we're working on for IKEA for the Milan Design Week in April. NO PRESSURE! :-)
For the past months we've been working intensely with IKEA Museum to visualize the "Life at Home Report" that is based on 12.000 interviews around the world. For the next 6 weeks from February 4th the 800 sqm area will be welcoming visitors to a world of deep knowledge and sensory experiences. We will be posting in more detail shortly. In the meantime take a trip to IKEA HQ in Älmhult, Sweden to see for yourself.
There is a big project on the rise in the Spring of 2017. We're in Milan to investigate the venue – it is HUGE and it looks stunning. We've brought one of our favorite collaborators, designer Alvin Chan, along to work on the project.
That is a good question and this week we've had the pleasure of having Miles Appleton from Hyper Island with us. He is a Creative Strategist and besides from having completed his crash course in Danish pastry (that would be "Thébirkes" in the photo) he has been analyzing Nikextension and will shortly present his findings to us. Please come back soon Miles!
We were lucky enough to win a trophy at the Lovie Awards 2016 in London which is basically celebrating the best of the internet across Europe. Needless to say we feel very honored. Thanks to everyone who collaborated with us on the IKEA+HAY film!
We have been in charge of the creative direction of the design of a brand new generation of typehouses built in wood. The first one is made by Urban Design in Stockholm. The project is called MOVEHOME LAB and it has been great fun way working at the intersection of brand development, communication and architecture. Thanks Trivselhus, Hans Brindfors and Brand Union for inviting us to be part of this process. Read more at movehome.se/lab – soon more models to come!
#movehomelab
Christian and Nikolaj just got back from their second trip Amsterdam and a couple of really nice meetings with great people. Thanks to our collaborator Matilda Sundåker for helping to make it happen. We will be back real soon.
We are over the moon with excitement with todays news that our film for IKEA+HAY have received two nominations for the prestigious award. One shortlist in Animation and one Finalist in Branded Entertainment: Live Experiences. As if it that wasn't enough we also have a shot at winning The Lovie People's Choice Award.
So, finally after 5 weeks of really, really hard work the Hyper Island students of Digital Media Creative were able to present their solutions to IKEA Food. It went down really nicely and several of the solutions are now being considered for realisation. Nikolaj Fremming ran the module as Industry Leader. Lecturers were Christian Aronsen, Jakob Hyldebrandt, Vicky Chen and Hanne Klintøe.
